DAGMAR Model: Russell Colley (1961) developed a model for setting advertising objectives and measuring the results. Term DAGMAR is an acronym for Defining. - ppt download
ACCA DAGMAR model
DAGMAR Model - Betekenis, uitleg en toepassing | Marketingportaal
DAGMAR Model of Advertising | Advantage | Objective | Awarness | Comprehension | Conviction | - YouTube